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Crash de Cartier – A happy accident

A COLLECTOR’S ITEM

Since the first model was launched in London in 1967, the Crash has been produced in very small, limited editions and leaves no one indifferent. In turn, set with precious stones to give it the charm of a jewelry watch; skeletonized to better showcase the technical nature of its mechanical movement; encased in enamel and diamonds in a surprising 50-piece limited edition of Crash Tigrée watches, launched in 2022; Or simply in yellow gold, based on the very first model born in London, the Crash is enjoying increasing success among collectors.

Is that because it’s been spotted on the wrists of pop culture stars like Kanye West, Tyler The Creator and Jay-Z? Your interest will no doubt have benefited the value of the Crash, which continues to rise at auction. In February 2024, a 1990s yellow gold crash owned by Elton John fetched $277.20. In 2022, a rare 1967 “Crash London” sold for $1.5 million on auction site Loupe This Watch – a record!

Archive sketch of the Crash watch © Cartier

Archive sketch of the Crash watch © Cartier

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GMT Magazine 87 Cover